Reverie is a crossroads of curiosity where time unravels and opposites intertwine. Anchored in the surrealism of Alice in Wonderland, the café becomes a threshold between two paradoxical realms: the ethereal grace of Glimsy and the arcane mischief of Gloomsy.
Here, fantasy fractures reality: spaces distort, colors speak, and choices matter. To enter is to wander through wonder. Reverie invites the everyday to dissolve into illusion, a theatrical pause where the familiar bends and the curious thrive.
Immersing them in an experience that explores the tension between bliss and despair. One path leads to light, joy, and brightness, while the other draws them into a world of sorrow, shadows, and uncertainty.
Glimsy
Glimsy Bar
Glimsy Promenade
Glimsy Bistro
The Glimsy Cafe in Reverie is an ethereal experience that brings the elegance of outdoor tea parties to the service industry. This space is inspired by the White Queen and her allies from the 2010 film adaptation of Alice in Wonderland, directed by Tim Burton. Glimsy is the creation of notable characters and the appreciation of a whimsical life. In this space, a combination of alluring biophilia and luxurious textures prevails. Everything from the floral wallpaper to the checkered flooring has been carefully chosen to create an everlasting essence for a beautiful brunch setting. This is the perfect environment to enjoy an afternoon with loved ones and feel the warm energy that Glimsy has to offer.
Gloomsy
Gloomsy Lounge
Gloomsy Bar
Glimsy is the moodier side of Reverie, located beyond the picture-filled hallway through a speakeasy-style entrance. The materials in this space are inspired by the Red Queen's raw personality and demanding aura. This is the dark lounge for a later hour. The chessboard and large, dramatic chess pieces represent the chess war scene in the movie. The booths are fixed to either side of the walls while the lounge seating is semi-modular. It makes this deep environment feel more comfortable if they can move elements around
Rendered
Floor plan
Here is a fully developed floor plan that the SCAD SERVE team created together, showing all elements included. This shows texture and materials. It is also somewhat confusing to understand, so this helps clarify and navigate the overall space sequencing in the plan.
Concept Development
Glimsy Mood Board
Glimsy
A delicate, enchanting aesthetic inspired by the White Queen—feminine, ethereal, and dreamlike, with soft hues, shimmering textures, and a sense of graceful wonder.
Gloomsy
A rich, moody aesthetic inspired by the Red Queen—dark, feminine, dramatic, and bold, featuring deep reds, velvet textures, and a sense of powerful elegance.
Gloomsy Mood board
Glimsy Combined Spaces Gloomsy
Color Palettes
The color palette for Reverie: An Alice in Wonderland Café is a whimsical interplay between light and dark, inspired by the dual realms of the White Queen and the Red Queen. On the Glimsy side, delicate pastels are featured, such as blush pinks, powder blues, soft greens, and buttery yellows, creating a serene, dreamlike atmosphere that feels airy and enchanted. In contrast, the Gloomsy side channels the dramatic flair of the Red Queen with rich, moody hues, such as deep burgundy, midnight blue, and plum, evoking mystery and bold emotion. Where the two worlds meet, an in-between palette of muted mauves, sky blues, deep greens, and reds softens with depth, creating a surreal harmony that invites guests to drift between fantasy and reality.
Reverie Book
mock-up
Click the image to access a downloadable PDF for the Process Book.
Client Book
